6 Reasons your Company Needs a Current CRM Solution
To achieve everything from new and potential customer marketing to customer support improvements, you need a customer relationship management (CRM) solution that will help get you there. CRM can help you manage the variety of ways in which your business interacts with customers. This includes such technologies as social and collaborative solutions that make connections easier. Because current CRM solutions are available in both cloud-based services and on-demand, they are more affordable and more effective. If you want to capture new customers while also retaining old ones, you need to invest in this technology.
Whether you are trying to decide if the time is right for a more current software or already know you need one but need help proving this fact to management, here are six reasons why a current CRM software system is a great choice:
- Improvements in Sales Lead Conversion
The main purpose of CRM is to free up employee time to focus on other work endeavors by being an agent of increased productivity in and of itself. This means the focus can be more devoted to making sales and less so to behind-the-scenes tasks because the solution makes decisions for specific, routine tasks for them. Salespeople can be more focused on the human factor that often leads to closing the sale, sealing the deal, and starting the new customer experience.
- Assurance of Customer Satisfaction
Social CRM is part of the modern solution that deviates from the past versions because it focuses on social media not just data. Social media is a powerful force in boosting sales and improving customer satisfaction. It is focused on people and generates a dialogue between a business and its community that focuses on human interaction. It encourages customers and organizations to create personalized relationships. Social CRM goes beyond what social networking through notes and cards alone can do. It allows businesses to send consistent communication to current and prospective customers that forms an engaging interaction and bond. When customers feel appreciated and thought of while also knowing a business is being transparent, that promotes consumer trust.
- Accessible Essential Marketing Metrics
Traditionally, it has been challenging to calculate meaningful metrics. Yet, these targeted and focused measurements offer simplicity that every business needs. CRM data makes marketing metrics easy to derive and use. These include response rates to campaigns, influence rates of campaigns, lead conversion rates, and general metrics. These measurements can be invaluable in knowing where to put energy and focus in future marketing endeavors.
- Real-time Communication with Customers Anytime and Anywhere
Our world is a mobile world so why shouldn’t CRM be mobile, too? Instant availability to information is the new norm and the new expectation. Consumers expect that from their vendors as well. If customers are communicating in this way, companies need to be using mobile, real-time communication as well. Whether it be communication with sales people, technicians, or clients; businesses need to be set up for success in terms of how they can increase sales, effectiveness, productivity, customer satisfaction, and in meeting expectations of constituents.
- Easy Integration with other Business Operations
CRM software is broad and over-arching. It is not limited to singular departments or narrow operational capability. It can automate business processes throughout the organization including sales operations, customer service operations, etc. Across the enterprise, cost-effective increases in productivity, revenues, and profits can be experienced with CRM.
- Assistance with Data Mining
CRM solutions are powerful tools that both understand and document customer relationships and sales. All of this powerful data needs to be mined in order to extract all of its value. You can discover hidden trends and impressive features through data mining. These can be used to prevent past problems from reoccurring, predict future happenings, and demonstrate overall trends.
Mindover Software offers many CRM solutions, including Sage CRM, to meet your company’s needs. CRM solutions come in all shapes and sizes. Regardless of whether you want a hosted (cloud-based) or on-site deployment, Mindover Software can customize a solution to meet your exact needs. Please contact us today.