Published on: February 09, 2016
How to Create Stronger Customer Relationships and Increase Growth Through Acumatica ERP
This year is stacking up to be a challenging one for small and mid-sized businesses. Yes, the economy is recovering, but interest rates are expected to rise making 2016 a potentially volatile year. Even so, over one-third of private companies are predicting revenue growth in the double digits. The question is how this growth can be achieved. If you are feeling pressured to grow revenue, consider turning your focus on the customer experience. Growth will come from responding to customer needs and developing strong customer relationships.
One of the most significant benefits of cloud technology is its ability to improve your customer relationships. Acumatica ERP is a cloud-based enterprise resource planning (ERP) system that offers the accessibility, flexibility and agility you need to be more responsive to your customers and drive growth.
Customer Relationships Should Be a Focus in Every Department
Unfortunately, the customer is not the focus in many businesses. Managers are often too busy trying to improve productivity, increase efficiency and streamline processes to think about the customer. While the customer holds a significant role behind the scenes, their stage time in operations can be limited (if they make an appearance at all). If you truly want to keep your customers happy and coming back for more, you need to place an importance on customer service in every department. Companies who are customer-focused in all they do, not only experience an improvement in customer satisfaction, but also see an increase in revenue and profitability.
Acumatica Cloud ERP makes data accessible to all who need it.
Cloud ERP applications increase the ability to collaborate with all of your stakeholders—from vendors to employees to customers—no matter where they are located. It allows you to give your customers access to information about their orders, services, and invoices. Not only does this increase customer satisfaction, but it also reduces the expense of support and improves efficiency. In fact, a great number of customer service calls can be avoided if the customer has a thorough and accessible portal.
With Acumatica ERP your employees also have instant access to the customer information they need. Customer service representatives can know what is happening to a product order. They know when there are delays in shipping or other changes that effect the customer. At the same time, operations can be aware of last-minute changes in customer orders. Having access to accurate, real-time information is crucial for providing superior customer service. When your employees know that they are a part of the same goal—delighting the customer—they are able to play a powerful part in enhancing the customer experience.
Acumatica Cloud ERP enables companies to be more agile.
Cloud computing allows you to accelerate innovation and slash expenses. In order to truly engage your customer, you need to listen to them, and then you need to provide innovative products and services that provide value to the customer. With cloud applications, you can react quickly to changing customer expectations and build and test ideas faster. You can focus on what you do best and leave the technology to technology experts.
Acumatica Cloud ERP provides enhanced flexibility and scalability.
With your cloud ERP, you can collect customer data, analyze it and use it to create better products and build solid customer relationships. Acumatica ERP gives you the flexibility you need to be responsive to changes in customer requirements. With a hosted cloud, you can harness the capabilities of top-caliber computing without having to build and maintain it. It enables you to quickly respond to increased demand by scaling up to handle additional volume.
Are you maximizing your ERP functionality and effectiveness to improve customer relationships? Mindover Software offers Acumatica Cloud ERP which is a powerful cloud ERP solution available for small and mid-sized businesses. Acumatica ERP is easy to use, is customizable, and offers flexible deployment and payment plans. If you are ready to move to the cloud, contact us.