CRM Software Continuing to Garner Interest Among Large and Small Businesses

How you manage your customer relationships and monitor your marketing efforts can make or break your business. Today’s customers are more transient than ever, and – in an effort to keep customers coming back for more – companies need to invest in the entire customer relationship management (CRM) process. Using a variety of tools, companies can easily track their customer interactions and effectively plan their marketing campaigns to retain current customers and attract new ones. One useful tool many companies are relying on today to manage their customer relationships is CRM software. CRM software, such as Sage CRM, can provide small and large businesses with the insight they need to tackle the most complicated customer relationship management issues and answer the most important questions.

Years ago CRM software was seen as a luxury, not a necessity. While the benefits of CRM software could never be denied, small companies could not afford to invest in the technology when it first arrived on the scene. However, as the technology has evolved over the years, CRM software has become more affordable and accessible so small and large businesses alike could enjoy the benefits of an innovative CRM solution. As businesses around the world realize the importance of nurturing customer relationships beyond the initial sale, interest in CRM software has soared. In fact, according to Markets and Markets’ recent Customer Relationship Management (CRM) Market & Social CRM study, the CRM market is expected to reach more than $24 billion in revenue by 2018. If you look back at the market 5 years ago, that is significant growth!

Today’s companies are using CRM software and tools for a variety of customer relationship management tasks, including lead generation, creating brand awareness online, and initiating and monitoring customer interactions via physical mail, email, phone and online avenues. Recent advancements in social media have served to improve the communication business customers and businesses, making it easier to respond to customer complaints and inquiries as well as measure important customer metrics and monitor customer behavior.

Social media, researchers say, has played a huge role in the popularity and advancement of CRM tools. Because consumers are turning to social media avenues to gain the attention of businesses, businesses need to utilize social media websites to cultivate customer relationships. In order to do this properly, businesses need to connect their CRM solutions with their social media accounts so they can properly monitor their social interactions and measure important customer data. The form of CRM, commonly referred to as social CRM, combines traditional business intelligence tools with social media and CRM tools, providing companies with the opportunity to increase communication with their customers and become a trusted voice in their industry.

If you are not using a CRM system to manage your customer relationships, you are managing blindly. CRM software gives you the data and insight you need to make effective decisions when it comes to your customer relationships. If you are in the market for a CRM solution, contact our CRM experts today. As a Sage CRM reseller and supporter, we know what it requires to take your customer relationships to a new level. We would be more than happy to provide you with a CRM consultation to uncover your needs and pair you with the right solution for your customer relationship management needs.


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